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September 25, 2012

Master Your Blog With Webmaster Tools

<img src="Google Webmaster Logo.png" alt="Google Webmaster Logo">












Google makes mastering your website or blog very easy with their Webmaster Tools. If you have never logged into your webmaster dashboard, you can get to it here: Google Webmaster Tools

Your site will be listed already if it's connected to your Google email account. If not, you will have to Add a Site and possibly verify your ownership by following a couple of simple steps.

Click on your sites blue URL and you will taken to your dashboard. On the left, you will see a menu like the one below. I listed the sub-menu details on the right to help you understand what each does: Configuration; Health; Traffic; Optimization; Labs


Configuration:

Settings - Adjust your geographical target and set a preferred doman.

Sitelinks - Demote certain sitelinks

URL Parameters - Only use if your having problems, this page will tell you if you need to adjust something.

Change of Address - If your changing your URL address, you set up a 301 redirect here.

Users - Add a new Webmaster User.

Associates - You link your Youtube channel and Chrome extension store to your website here.

Health:

Crawl Errors - If you have robot crawl errors, it will show here.

Crawl Stats - Shows crawl stats for last 90 days.

Blocked URLs - If your site has pages you don't want crawled you input them here.

Fetch as Google - Helps you understand how the Googlebot sees your web pages.

Index Status - Chart showing how your site was indexed for the past year.

Malware - Detects if there is Malware on your website.

Traffic:

Search Queries - This tool lists search words that return your page in the results.

Links to Your Site - Shows incoming links to your site.

Internal Links - Links from within your site.

+1 Reports - Shows your Google +1's you have received.

Optimization:


Sitemaps - Submit your sitemap here to help Google index your site for searches.

Remove URLs - Remove URL's that are no longer available.

HTML Improvements - Shows meta and title tags that can be improved.

Content Keywords - Shows keywords from your site.

Structured Data - Shows the structured data Google was able to detect on your site.

Other Resources - Rich Snippets Testing Tool, Google Places and Merchant Center.

Labs:

Author Stats - Shows how many impressions on each page.

Custom Search - You can create a search bar for your website here.

Instant Previews - Shows you how your pages look in search results.

Site Performance - Page Speed Tool

It's really a great set of tools than can help you optimize your website. Which in turn, will improve your SEO. Make sure you have a Custom 404 Page also. This helps as well.