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October 11, 2012

Google Feedburner 102 - What all those Settings Do













Yesterday, we published Google Feedburner 101. This post explained what Google Feedburner is used for and how to set up your Blogger account to work with it. Today, we're going to look at all the setting options you have with Google Feedburner.

The first tab you will see is "Analyze". To the left you will see these options:

Subscribers - This section shows the total number of subscribers you have and your total reach. Reach is the number of people that have taken action (viewed or clicked) on the content of your feed. It also shows what reader or aggregator they use.

Item Use - Shows details on clicks and views like what post received the most action.

Map Overlay - A geographic view of where your feed items were viewed in the most recent full day.

Uncommon Uses - Shows sites where your content has been republished throughout the web. Your site will be shown here also because Feedburner does recognize it as being "common".

Export - You can export your stats via Excel or CSV.

Configure Stats - Here you decide what you want to track in your feed. (i.e., views and clicks)




The next tab you will see is "Optimize".

Under "View":

Your Feed - Shows how your feed appears uncustomized.

XML Source - The actual XML that Feedburner will send to your subscribers.

Under "Services" you will see these options:

Browser Friendly - Here you can decide which subscription options you allow for your subscribers. You can also add a personal message to your feed.

SmartCast - Makes podcasting easy in feeds that normally cannot support it. Link to MP3s, videos, images, and other digital media in your site content and SmartCast creates enclosures for them automatically.

SmartFeed - Reach the widest possible audience while publishing a single feed on your blog or site. Translates your feed on-the-fly into a format (RSS or Atom) compatible with your visitors' feed reader application.

FeedFlare - Gives your subscribers easy ways to email, tag, share, and act on the content you publish. FeedFlare places a simple footer at the bottom of each content item, helping you to distribute, inform and create a community around your content.

Link Splicer - Share collected links in your feed, too! Splice your blog feed with your links feed from one of the popular link collection services listed below. This service adds a new item to your FeedBurner feed that contains new links you have added to your link collection account.

Photo Splicer - Merge two views of your online world! Splice your blog feed with your photo feed. Photos in your Flickr, Buzznet, or Webshots account will be merged in with your original source feed entries, most recent first.

Geotag Your Feed - Let everyone know your publication location by adding your latitude and longitude (or ZIP code, if you live in the U.S.) to your feed. This service inserts the geo:lat and geo:long tags per the world geodesic survey RDF specification.

Feed Image Burner - Add some color to your feed. Place a special image in your feed so that it stands out from the pack when displayed in many popular RSS news readers.

Title/Description Burner - Here you can add a spicey title or desciption to grab your subscribers attention in their inbox.

Convert Format Burner - You can decide what format your feed is converted to here. Your options: RSS 1.0, RSS 2.0, Atom 0.3, Atom 1.0. If you activated SmartFeed above, Google Feedburner does not recommend using this service.

Summary Burner - Sometimes you just want to be a tease. Offer a short summary of your hyperlink-free content and direct your subscribers to your Web site for the rest of the story. You decide how many characters you want displayed.




The "Publicize" tab is next:

Headline Animator: Create and customize an animated banner that cycles through your feed's five most recent items.

BuzzBoost - BuzzBoost republishes your burned feed's content as go-anywhere HTML. Want to promote your blog on another site you manage? BuzzBoost gives you a snippet of JavaScript you can paste into your page templates.

Email Subscriptions - Give your biggest fans another way to keep up with your blog or podcast feed by placing an email subscription form on your site.

PingShot - Notify interested services when your feed changes with this tool.

FeedCount - FeedCount is another cool way to promote your feed. It is a dynamic graphic that always displays your feed's current circulation, as calculated by FeedBurner. Choose its color scheme and an animated or static appearance; it is yours to customize!

Socialize - Connect your feed to the real-time social web! With Socialize, FeedBurner will automatically post updates from your feed to your social media account.

Chicklet Chooser - Promote your FeedBurner feed directly on your website! Place HTML that Chicklet Chooser automatically generates for you in your site templates to help users easily subscribe to your feed.

Awareness API - The Awareness API allows developers to build applications that can display, analyze and promote your feed's traffic data outside of FeedBurner.

Creative Commons - Creative Commons is a non-profit that offers an alternative to full copyright. With a Creative Commons license, you keep your copyright but allow people to copy and distribute your work provided they give you credit — and only on the conditions you specify here. This service attaches the appropriate Creative Commons license in your feed's XML.

Password Protector - Basic security to keep an unwanted Tom, Dick, or Harry out of your feed. Protect your feed with a required username and password using HTTP authentication. Any requests for your burned feed will require readers to enter a username and password to retrieve it. This service supports only one username and password combination. Your readers will be required to use newsreader or aggregator software that supports authentication to view your feed.

NoIndex - Here you state your preference that your feed not be indexed by search engines by activating this service.




The next tab is "Monetize". At this time, you are allowed to activate Google AdSense for your feeds and choose options that control how these ads display in your feed. BUT - this option will close on 12/3/12. :(




The last tab is "Troubleshootize". If you have managed to screw your feed up tinkering with all the settings....here are general tips and quick fixes.

Tips and Tools - A list of common troubles and how to fix them.

FeedMedic - FeedMedic reports any general problems with your feed's technical validity or FeedBurner's ability to connect to your server.



You can completely customize your feed for your subscribers with these options.

What do you think about Google Feedburner so far? Swing back by tomorrow for Google Feedburner 103 - Email Subscriptions.