Allowing email subscriptions to your blog is one of 12 Ways to Gain MORE Blog Followers. By allowing this service you are creating another way for your readers to follow you. What subscription option do you offer right now? Google Friend Connect (GFC), Networked Blogs and Bloglovin' are all great ways to connect with people but what if they are not part of these networks? With an email subscription, every time you publish a new post, the subscriber will receive it in their inbox. You decide in your email subscription settings if you want to send a summary of your feed or the full post.
To activate this feature in Google Feedburner click on the "Publicize" tab. On the left side you will see "Email Subscriptions", click there. You should see something like the image below. Click on "Activate" to reach the other settings.
Once activated, you will see more options. Under "Subscription Management" you will see the "Subscription Form Code". This is the actual form or box you can add to your sidebar. This html code will make a subscription box like this:
You can customize it by changing some of the code. The actual code appears like this:
<form style="border:1px solid #ccc;padding:3px;text-align:center;" action="http://feedburner.google.com/fb/a/mailverify" method="post" target="popupwindow" onsubmit="window.open('http://feedburner.google.com/fb/a/mailverify?uri=blogspot/koWoz', 'popupwindow', 'scrollbars=yes,width=550,height=520');return true"><p>Enter your email address:</p><p><input type="text" style="width:140px" name="email"/></p><input type="hidden" value="blogspot/koWoz" name="uri"/><input type="hidden" name="loc" value="en_US"/><input type="submit" value="Subscribe" /><p>Delivered by <a href="http://feedburner.google.com" target="_blank">FeedBurner</a></p></form>
border:1px solid #ccc = The outer border of the box. Changing the 1 to a 2 or 3 will make the border wider. Changing the ccc to something different will change the color of the border. You can see more codes here: http://html-color-codes.com/
width:140px = The size of the box where the email address is entered. By making this number larger you will expand the entire subscription box.
The next section in "Subscription Management" is "Subscription Link Code". The html code here will make a subscription link you can place on your blog. The link will appear like this:
The next section is "Subscriber Management". Here you will see a list of all your email subscribers. You will see their email addresses, the date they subscribed, whether or not they are active and you have the option to deactivate delivery for that person or delete their subscription completely. You also have the option to search email addresses, export email addresses and be notified by email if someone unsubscribes to your feed. :(
Next we have "Communication Preferences". You can set a custom "from" email address. This is the address that delivered emails will appear to be from. The default value is your Feedburner account’s registered email address. You can change it to whatever you want though. Also, you can customize the email message subject and body.
"Email Branding" is the next area. Here you can customize how the html email appears to your subscribers. It's pretty self explanatory.
Last but not least, we have "Delivery Options". Here you set what timezone you are in and a delivery window for when your feed will be delivered to your subscribers.
There's one thing that the bottom three photos have in common here. They all have the options to "Save" or "Deactivate" the feature at the bottom. Google Feedburner is simple to customize and control. You can change your settings quickly and easily at anytime.
Check out Google Feedburner 101 - Activating Google Feedburner for your blog and Google Feedburner 102 - What all those settings are