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October 6, 2012

Rel Nofollow Attribute

There is much debate in the online world about the Rel="Nofollow" Attribute.

Some say to use it all the time to keep the focus on your site. Some say not to use it at all because it's like saying you don't trust the sites you link to. Others say to use it here but don't use it there. This tutorial on Rel="Nofollow", will explain what it is, the different variances of how you can use it and how A Little Unhinged applies it.

What is Nofollow

"Nofollow" was created in 2005 by Google’s Matt Cutts and Blogger’s Jason Shellen to combat the issue of comment spam on blogs. It was originally used to tell search engines not to follow or index any outgoing links on a page. At that time, the "Nofollow" Attribute was placed in the page-level meta tags.

Today, it is referred to as Rel="Nofollow", meaning instead of telling bots and site crawlers not to index any outgoing links on your page, you can narrow it down to a link by link basis...follow this one but not that one.

Variance 1

The pre-made Google Blogger templates include a couple instances of the Rel="Nofollow" attribute. This means that any backlinks or regular links that are left in your Blogger comments by your readers will not be indexed. If this is what you choose, so be it.

Think of it this way though. It's basically like saying:

Bloggers are a community. We help each other everyday by visiting each others blogs and leaving comments. So why not provide some link love by removing the Blogger Rel="Nofollow" attribute from your template?

If you're worried about comment spam, there are a couple things you can do.

1. In your Blogger Dashboard, --->Settings, ---> Posts and Comments, under Comments you'll see Comment Moderation, set it to always, add an email address and Save. Any comment that is left on your blog will have to be approved by you before it is published.


2. You don't want to moderate your comments? Let's say you get a notification that someone has left a comment, you login, read the comment and realize that it's Spam. In your Blogger Dashboard, --->Comments, --->Under the Spam Comment click Delete.

If your all for sharing some link love, you can remove the Rel="Nofollow" by following these steps:

Backup your Blogger Template before making any changes to it.

In your Blogger Dashboard, ---> Template, --->Edit HTML, --->Proceed,

--->Expand Widget, --->Ctrl+F (To populate the search or find box),

Search for: rel='nofollow'

I believe there are 2 different sections that include it. They will probably resemble these lines:

<a expr:href='data:backlink.url' rel='nofollow'><data:backlink.title/></a>

<a expr:href='data:comment.authorUrl' rel='nofollow'><></a>

Remove only the red words above. Click --->Preview and as long as your template loads then click Save Template.

Now you're a "Do Follow Blogger".

Variance 2

When writing a post and inserting a link you might have noticed this box:

If you place a check mark next to Add 'rel=nofollow' attribute, you are applying the Nofollow Attribute to that link. This is the link by link basis I mentioned earlier. Google suggests some cases in which you might want to consider using nofollow. It's a good read, you should check it out.

How I apply the Rel="Nofollow" to A Little Unhinged

I have removed the attribute from my custom template.

I use Intense Debate instead of the regular Blogger comment system. You are definitely getting Link Love from me.

If someone leaves a comment with a link, I click on it and check it out. If I think it's Spam, I delete it.

Usually, its another blogger just leaving a comment for me to visit and follow their blog. I leave these comments. (Link Love)

If I mention a blog in my post, there is Link Love there also.

Are you a No-Follow Blogger or a Do-Follow Blogger?