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November 29, 2012

What Marketers Need to Know About Facebook Permissions

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What Marketers Need to Know About Facebook Permissions


With more than one billion registered members, Facebook has become a prime destination for online marketers and advertisers. The interesting part is that Facebook has vital information of one billion users, for which marketers and advertisers crave. The irony in the marketing and advertising space is that knowing a scrap of information is essential to determine success or failure. This is one of the main reasons why each prominent attempt to gather information from the marketplace is being scrutinized. Critical information of such prominence like the one with Facebook can catapult any kind of advertising required to put businesses in the spotlight.

With the prominence of Internet and social media, the process of gathering information about specific regions and audiences has become easy. Websites like Facebook offer various services that help customers gather and analyze information pertaining to a particular niche. One such service or feature is ‘Facebook Permissions’, which permits organizations and businesses to use Facebook to market their business and collect information about their target audience. Generally, when a member installs an app and the user requests for no additional permission, then the app can access only the basic information.

Similarly, when a member grants Facebook or an affiliated business to gain access to personal and website related information, Facebook has the authority to broadcast this information. The permissions feature is applicable when a member uses apps and connects to Facebook from other websites. There are four types of permissions: Extended Permissions, Open Graph Permissions, User & Friend Permissions, Page Permissions and Non-Optional Permissions. Extended Permissions provide access to gain, publish and delete sensitive data, while Open Graph permissions retrieve and publish your app actions to and from the open graph. Page Permissions pertains to the management of Facebook Pages.

If it wasn’t for Facebook Permissions, marketers must seek paid third-party providers to collect information about users, so use the information wisely. The common information required is the name, gender, age group and contact details. Do not request for more information like marital status, occupational details and birth date unless you are offering a free coupon or any kind of discount. There are large chunks of data available on Facebook Insights that will greatly enhance your marketing campaign. Once you keep in touch with the customer make sure you gain the all-important trust and keep them enthusiastic.

There are users and avid brand followers who are ready to provide all kinds of information if you convince by providing them with something appealing in return like a prize, or a discount coupon, or access to an ebook, and more. While requesting for information, do not annoy them with big forms initially, instead request for email addresses and names to start with. Then, commence on by sending newsletters to their email address and build the relationship. As a marketer, your main objective will be to provide value to customers in exchange of their information. Finally, whenever you request for a customer’s information, keep in mind that it is someone’s personal information, so do not abuse or manipulate it. Be a considerate and trustworthy marketer! 

Andrea Walters, a freelance writer for www.globalx.net – The Nation’s Lowest All-Digital Price Provider. http://www.globalx.net">click here