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April 9, 2013

How to Sell Direct Advertising on Your Blog

Advertising is a great way to make money with your blog. The more traffic you get, the more you can earn per click or per impression. With enough traffic, you can make a full-time living with your blog -- maybe even earning a passive income that generates on auto pilot from your evergreen or outsourced content.

While most blogs use pay-per-click networks to earn for performance, you can make much more money by selling the ad space to clients directly. By selling direct advertising, you can charge what you like and you will get the income no matter how many clicks or impressions the ads get. Not sure where to get started? Here are a few tips for selling direct advertising on your blog:

Research Rates

The first step is to determine how much you want to charge. To be competitive, you should research what other blogs in your niche are charging. Make sure you compare rates for blogs that are in your niche and that have similar traffic stats. Once you get an idea of what others are charging, you can set rates that are competitive and that don't under price you. Create a rate sheet for various size display ads, text advertising and other promotional opportunities on your blog.

Include an "Advertise Here" Page

Once you decide to sell advertising on your blog, you have to promote the opportunity to attract advertisers. Create a page on your blog that outlines what advertising opportunities are available, with information about how to contact you. You may choose to publish your rates here to make it easier to attract advertisers, or you may want to keep your rates private to discourage competition. Be sure to include information about the benefits that advertisers will get from your blog.

Create a Media Kit

You need to sell yourself to advertisers in order to convince them to choose your blog. Creating a media kit can help you do this. Your media kit should include information about your daily and monthly visitors, your audience demographics, the number of e-mail subscribers, your social media followers, and more. Include a sales pitch with any other benefits of advertising on your blog, such as your brand recognition. Make the media kit available for download, or send it out to advertisers when you pitch them.

Offer Deal Sweeteners

In addition to the traffic and exposure that advertisers can get from your blog, you should offer them other incentives. Some examples may include an announcement sent to your e-mail list, a blog post featuring the company or its products, or a contest or giveaway with one of the company's products. This extra promotion can help the company get more bang for its buck and convince it to advertise with you.

Install the Ads

After you've attracted some advertising, you have to have a plan for installing it on your site. There are many excellent plugins that can help you to create widgetized areas in the sidebar, ads in your header or banner ads. If you are handy with coding, you can code the ads yourself, creating custom options for both your advertisers and your blog. Make sure you have a plan worked out ahead of time for which method you will choose.

Selling direct advertising is a great way to take your income potential on your blog to the next level. If you aren't yet selling direct advertising on your blog, use these tips to get started and to help your blog grow.

Do you sell direct advertising on your blog? Share your tips for success in the comments!

About the Author:

Alexis Bonari writes for one of the largest open database listings of scholarships and grants. Specific topics like scholarships for cosmetology students are described in detail to provide multiple resources for students.